New Media at Sundance 2014

The Sundance Film Festival has partnered with all manner of tech companies, offering competition shorts online and sprouting digital encampments all over Main Street. Sundance has partnerships with iTunes, Amazon, Vimeo, VHX, YouTube and Facebook’s Instragram.

Facebook, and its Instagram arm, is one of the many tech companies with a large presence at the 10-day long festival. Tech companies have set up camp on Main Street in Park City, establishing a physical presence at the festival for independent film, now celebrating its 30th year.

Instagram’s partnership with the Sundance Institute and The Hollywood Reporter is part of a larger effort to gain access to some of the hottest names at high-profile events across the U.S., observes Mashable. The HP Live tent highlights photos taken by both celebrities and fans throughout the festival.

The Source is a six-channel projection piece comprised of interviews with artists across disciplines.

Animation hotlines” enabled fesitival-goers to use the phone to leave a message for animators that could become the voiceover of a short animated film.

Clouds, an interactive documentary enables the user to navigate a seemingly infinite web of computer code via motion sensors, arriving at portals to interviews with leading programmers who muse on the need for technology to resonate on a human level.

InstaStop has already popped up at ComiCon, the U.S. Open, New York Fashion Week, the Golden Globes, and most recently, the SAG Awards.

“Not only is this beneficial for fans, but it’s a great way for filmmakers and a cast to connect with their audience.”

Posted by Sam Churchill on .

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