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Today, Apple announced Apple CarPlay, an iOS in the Car initiative, which rolls out first on cars from Ferrari, Mercedes-Benz, and Volvo at this week’s Geneva Motor Show. It will work with the iPhone 5, 5S, or 5C.

CarPlay mirrors your iPhone’s screen, filling a center-console touchscreen with large buttons for key functions like maps, music, text messaging, and phone calls. Alternatively, drivers can press a voice control button on the steering wheel to call up Siri for an eyes-free control experience.

You can also ask Siri directions and receive spoken turn-by-turn directions, along with Maps, which will appear on your car’s built-in display.

Along with native Apple apps like iTunes and Maps, CarPlay will work with a variety of third-party apps, primarily audio-focused. Options at launch will include Spotify, Beats Radio, iHeartRadio, and Stitcher. Apple promises more compatible apps are coming soon.

CarPlay’s biggest downside is that it will only work if you own an iPhone. The 55% of U.S. smartphone owners who use Android or Windows Phone will be left out.

Apple’s list of “committed partners” is all-encompassing, with only Chrysler, Volkswagen, and Audi as notable absences.

Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. CarPlay will be available in select cars shipping in 2014.

Apple, Google and Microsoft and others are fighting to be in control of the vehicle’s “operating system” to deliver apps, navigation and other services.

Telematicsencompasses telecommunications, vehicular infotainment, road transportation, road safety. The Dedicated Short-Range Communications (DSRC), defined by IEEE 802.11p, involves vehicle-to-vehicle and vehicle-to-infrastructure communications. The 5.9 GHz band is also eligible for use by non-public safety entities for commercial or private operations.

IHS forecasts worldwide OEM telematics growth from 2014 through 2019 to be significant.

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