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Ellen DeGeneres’ star-studded selfie broke the Twitter record on Sunday with the most retweeted image of all-time (now approaching 3 million retweets).

Samsung spent $20 million on ads during the Academy Awards, but got more promotional mileage during the show where Samsung and its media buying firm Starcom MediaVest negotiated to have its Galaxy smartphone integrated into the show. Mashable has 11 Parodies.

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