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According to Turner Sports, March Madness Live 2014 shattered all previous online viewing records for the tournament, netting a total of 69.7 million live streams. That includes all the platforms where the service was available, which included a website, as well as mobile apps on iOS, Android, Kindle Fire and Windows devices.

Turner says the 2014 streams grew by 42 percent compared to last year, while TV Everywhere (enabling cable subs to access live content) also saw an increase in usage during the basketball tournament, with an 85 percent growth from March Madness 2013.

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