China-based ZTE launched a new Android smartphone, dubbed the Redbull, which starts at $113, reports C/Net. The China-only handset features a quad-core Snapdragon 800 processor, a 5-inch 720p HD display, a 13-megapixel rear-facing camera and 5-megapixel front-facing camera.
ZTE is offering two versions — a “Youth” option boasting 1GB of RAM and 4GB of storage and an “Energy” version that doubles those specs for $135.
China has become a major battleground for companies across the globe, says C/Net. Companies based in China, like ZTE and Xiaomi, have been able to capture serious market share with higher-end specs and affordable pricing.
Apple has faced trouble garnering significant market share, due in large part to its devices coming in hundreds of dollars higher than their China-based counterparts.
ZTE phones ranked No. 4 in both mobile phones and smartphones as of Q2 2013. ZTE holds the 5th place in U.S. smartphone market, according to some reports.
According to market research firm IDC, smartphone shipments are expected to pass 1 billion for the first time in 2014.