Microsoft will surpass Yahoo in global digital ad market share this year, according to E-Marketer. Yahoo’s share of the $140.15 billion digital advertising market will fall from 2.86% to 2.52% this year, anticipates EMarketer, while Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion, or 2.54% of the market—just enough to surpass Yahoo for the first time.
Google and Facebook are the big dogs, of course.
Google continues to dominate the global digital ad market, netting 31.45% of digital dollars invested by advertisers worldwide this year. While Google’s share may be falling somewhat, Google will still increase its net digital ad revenues 15.0% to reach $44.08 billion globally this year, eMarketer estimates.
Facebook and Twitter are making the biggest market share moves this year, and Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies.
Due to its continued success in search advertising, Google will maintain control of more than half of mobile advertising dollars worldwide (some $16 Billion), despite losing a small amount of share year over year.
Facebook is the star of mobile ad growth. It is expected to take 22.3% of the $32.71 billion global mobile advertising market this year, up from 17.8% in 2013 and 5.4% in 2012. Twitter will continue its ascent in the mobile ad world as well, growing from 2.4% last year to 2.8% in 2014, according to E-Marketer.