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Verizon Wireless has launched a new plan for individual subscribers that offers unlimited voice, texting and 2 GB of data for $60 per month.

The new plan is $30 per month cheaper than a comparable offering on Verizon’s More Everything shared data plans.

The new pricing went into effect over the weekend. The $60 plan drops down to $50 per month when customers choose Verizon’s Edge handset upgrade program, in which customers pay off their phones in monthly installments. Data overage charges are $15 per GB.

Verizon’s new offer competes with AT&T Mobility’s $60 per month plan with unlimited voice, texting and 2.5 GB of data. However, AT&T requires customers to finance their device through AT&T’s Next handset upgrade plan, bring their own phone or buy their phone at full cost.

T-Mobile offers a Simple Choice plan with unlimited voice, texting and 1 GB of LTE data (before throttling) for $50 per month. The carrier’s $60 per month plan offers unlimited voice, texting and 3 GB of LTE data before throttling. Those prices do not include the cost of a phone. T-Mobile US changed its family plans over the weekend, adding support for up to 10 lines. Its family plan was originally announced in July with four lines of service for $100 per month.

Sprint customers can have as many as 10 mobile-phone lines share 20 gigabytes of data for $100 a month, the Overland Park, Kansas-based company announced today. Sprint’s new plans are dubbed the “Sprint Family Share Pack” — a split from the company’s previous branding of “Framily” plans. It lets you split a minimum of 20GB of data (and unlimited voice/text) for a relatively modest $100 per month, plus $15 per line. During the limited time promotion, Sprint is waiving the data access charge for handsets, tablets and mobile broadband devices on 20GB or higher data for up to 10 lines.

To qualify for the offer customers must switch their number from another carrier to Sprint. Sprint is also offering to reimburse up to $350 of the costs of ending a contract with another carrier, a move first tried by rival T-Mobile.

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