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Amazon today announced that it has reached an agreement to acquire Twitch Interactive, the leading live video platform for gamers for approximately $970 million in cash.

Google was in talks to acquire Twitch for more than $1 billion. But Google did not close the deal on anti-trust fears, according to Forbes. Google already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions.

It’s one of Amazon’s biggest deals. Twitch lets users watch other users play video games. Content on Twitch can either be viewed live, or viewed on an on-demand basis.

Amazon says more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters, including individual gamers, pro players, publishers, and stadium-filling esports organizations.

“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month,” said Jeff Bezos, founder and CEO of Amazon.com.

Twitch is by far the leading live-streaming site in the United States, at over 43% for all live-streaming traffic by volume, more than ESPN, Major League Baseball, and the WWE combined. In February 2014, The Wall Street Journal ranked Twitch as the 4th largest website in terms of peak internet traffic in the U.S.

Twitch launched in June 2011 to focus exclusively on live video for gamers. Twitch really took off when it struck deals with Microsoft and Sony to power live streaming on the Xbox One and the PlayStation 4 consoles. Twitch is used for both live and on-demand distribution for the entire video game industry, including game developers, publishers, events, and user generated content.

Electronic sports (or esports) is a term for organized video game competitions, especially between professionals. The International e-Sports Federation is a global organisation based in South Korea that attempts to get Electronic Sports recognized as a legitimized sport.

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