Gartner today published its Q3 global mobile phone numbers. A total of 301 million smartphones sold in Q3, up 20% on a year ago. Within that, Apple’s and Samsung’s combined smartphone share totalled 37%, down 7 percentage points from the same period a year ago.
Mobile phone sales overall were 456 million — flat from Q3 2013. Within the smartphone space, China’s Xiaomi made its way into the top five for the first time with a sharp rise over a year ago, while the world’s biggest OEM, Samsung, declined.
Android continued to increase its market share with a rise to 83% with IOS rising to 12.7%. On the other hand, Windows lost market share.
By the end of 2014, eMarketer expects 1.76 billion people will own and use smartphones, up more than 25% over 2013. By the end of 2018, half of all mobile users are expected to have smartphones, some 2.7 billion people.