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Advertising

Posted by Sam Churchill on October 27th, 2006
Advertising on DailyWireless

DailyWireless.org has provided daily, in-depth coverage on the wireless industry since 2002, with over 10,000 in-depth articles now on-line. Our main focus is on WiFi, WiMAX and LTE, but Bluetooth, RF-ID, GPS, satphones, broadcast media, and mobile applications are also covered.

We believe the wireless industry can’t be viewed in isolation — it’s an ecosystem. We look at the big picture and drill down, delivering more eyeballs at less cost than any wireless blog. Period.



Dailywireless skews towards 18-34 yr/old Asian males, with graduate school degrees, earning $100K+, according to Quantcast. Our readers are a highly prized group of technologists and decision makers. We track and contextualize news, providing nuanced, objective coverage in a jargon-free style. The website is updated constantly and features in-depth articles in plain language. Quantcast has additional demographics.

Google’s Ad Planner shows 110,000 pageviews/month (additional stats available on request).

For simplicity’s sake, we calculate all monthly advertising on a flat 70K rate/month.

  • Our flat monthly rate guarantees you’ll get more bang for your buck.
  • If we fail to meet the minimums (as per Google Analytics), we simply extend your exposure to meet an average of 70,000 impressions per month.
  • Everything over 70K page views/month is gravy for you
  • It’s a pretty safe bet.

Advertising rates generally use a cost-per-thousand (CPM). A $10 CPM gets you 1000 impressions for $10. A $10 CPM buy on Dailywireless will get you a 300×250 banner for $700/month (with 70,000 impressions). Here’s a handy CPM Calculator.

Banner advertising on DailyWireless costs $5-$20 CPM (with a big 3 month discount). CPMs cost more on our competitors. We lowered your cost and created a simpler flat-rate — without click fraud worries.

DailyWireless.org currently offers a variety of choices for advertisers. Note, these rates have been recently refined — and lowered.

    ——————————————————–
    Advertising Appears ON ALL PAGES:
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  1. Leaderboard 728 × 90 (ALL PAGES) – $20 CPM. We offer one full size horizontal banner (728 × 90 pixels), that appears on ALL pages. It is just below the masthead, ABOVE the fold. It costs $2000 for one month or $1500/3 months ($4500), for a guaranteed 200K impressions ($20 CPM).
  2. Medium Box, Above the fold (ALL PAGES) – $15 CPM. One, 300 pixels by 250 pixel banner appears on ALL pages on the extreme upper right corner. It is seen ABOVE THE FOLD on EVERY story and on the front page, on the right column. It costs $1200 for one month or $900/3 months ($2700), for a guaranteed 200K impressions ($15 CPM).
  3. Medium Box, Below the fold (ALL PAGES) – $10 CPM. The standard 300 pixels by 250 pixel banner appears on ALL pages, but under the first two Premium boxes, with a typical 70K page views/month. It costs $800 for one month or $700/3 months ($2100) for a guaranteed 200K impressions ($10 CPM).
  4. Large Horizontal Banner (ALL PAGES) – $12 CPM.The Large Horizontal banner is 500 pixels by 100 pixels. It appears under the first story, and under fold. Only one slot is available. It costs $800 for one month or $720×3 months for a guaranteed 200K impressions ($12 CPM).
  5. Square Box, 125 x 125 (ALL PAGES) – $5 CPM. A 125 x 125 pixel ad on the right on ALL pages. It costs $450 for one month or $300/3 months ($900) for a guaranteed 200K impressions ($5 CPM).

Here are the specs:

1. Leaderboard (728 × 90). It costs $2000 for one month or $1500/3 months ($20 CPM).

    This Leaderboard banner is 728 pixels by 90 pixels.

    Only one is available and appears just below the masthead on EVERY pageview.

    This Large Horizontal banner is 500 pixels by 100 pixels.

    It costs $800 for one month or $720×3 months ($12 CPM). It is seen on all pages.

2. Medium Box, Above the fold. Two are available at 300 x 250 pixels.

    The Premium Box is on top of everything, on the upper right ABOVE THE FOLD on ALL STORIES. It costs $1200 for one month or $900/3 months ($2700) with a CPM of $15

    A Medium Box box below the fold is also available. It costs $720 for one month or $600/3 months ($1800) with a CPM of $10.

    Both have a guaranteed 180K impressions.

3. Square Box (125 x 125 pixels) on the right column. It costs $300/3 months ($900) for a guaranteed 180K impressions ($5 CPM).

    This 125 x 125 pixel box appears beneath the fold, on ALL pages. 3 mo $900 ($5 CPM).

We prefer to began advertising on the first of the month, but other arrangements may be made. Payment needs to be received before advertising begins.

DailyWireless.org delivers THE MOST impressions AND THE CHEAPEST CPM of all our competitors. Check today’s Alexa comparison. DailyWireless.org is the hands-down winner.

    (1) WiFiNetNews, with one third the page rank, has a CPM of $20, about double our rates:
    (http://advertisers.federatedmedia.net/plan.php?site=wifinetnews);
    160 x 600 – (Wide Skyscraper) – $20 CPM
    300 x 250 – (Medium Rectangle) – $20 CPM
    125 x 125 – (Square Button) – $10 CPM

    (2) MuniWireless, with one quarter the page rank, charges twice as much:
    (http://www.muniwireless.com/reports/docs/mediakitfiles/mw_muniwireless_com.pdf)
    Half Banner – $2,000/30 Days
    Large Rectangle – $1,800/30 Days
    Small Square – $800/30 Days

    (3) RCRNews.com, with fewer pageviews than DailyWireless, charges five times as much: (http://www.rcrnews.com/assets/pdf/Online2.pdf)
    Large Banner ROP (728 x 90) – $5,600/30 Days
    Box on Side (180 x 150) – $3,300-4,650/30 Days
    Logo Button (60 x 160) – $1,650/30 Days

    (4) WirelessWeek.com, with fewer pageviews than DailyWireless, charges five times as much:
    (http://www.wirelessweek.com/uploadedFiles/WW/Media_Kit/2007_ElectronicRates(1).pdf)
    Leaderboards (728 x 90) – $7,370/30 Days
    Banners (468 x 60) – $4,430/30 Days
    Large Button (125 x 125) – $3,140/30 Days

    (5) WiMax.com, with one third the pageviews, charges twice as much:
    (api.ning.com/files/–dUtXK18D8arghdJM4ejtRUuRwiC7w4AnJplgF3DXE_/WiMaxcomAdvertisingMediaKit.pdf)
    Leaderboards (468 x 60) – $3,000/30 Days
    Skyscraper (120 x 600) – $2,000/30 Days
    Large Button (60 x 120) – $500/30 Days

    (5) Connected Planet (previously Telephony), with fewer targeted viewers, charges four times more:
    (http://connectedplanetonline.com/images/CP2010_Mkit-Revised.pdf)
    Leaderboards (728×90) – $81 CPM
    Boom Box (336 x 280) – $90 CPM
    Square (125 x 125) – $45 CPM

Compare them all to DailyWireless.org:

  • Leader Board (728 x 90) — $20 CPM
  • Medium Rectangle (300 x 250) — $10 CPM
  • Large Button (125 x 125)– $5 CPM

We deliver more targeted viewers and charge less.

In summary, DailyWireless.org offers the best ad rates in the business, the most impressions for your wireless advertising, the longest linger times in the business, a no-hastle advertising policy, and a first rate editorial package read by opinion leaders. We won’t sell email lists or offer pay-per-posts. We deliver results.

Make your advertising dollars count. Our low rates won’t last forever. Advertising on DailyWireless is simple and direct. It’s more cost/effective than any alternative.

- Sam Churchill
(schurchill AT gmail.com)
(503) 228-6459

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