Advertising
Posted by Sam Churchill on October 27th, 2006
DailyWireless.org has provided daily, in-depth coverage on the wireless industry since 2002. Our main focus is on municipal wireless using WiFi and WiMAX, but cellular, Bluetooth, UWB, RF-ID, GPS, satphone, satellite radio, and applications such as location-based services are also covered.
We believe municipal wireless can’t be viewed in isolation — it’s an ecosystem. Wi-Fi, WiMAX and cellular interact with consumer needs and applications. We look at the big picture and drill down.
We deliver more eyeballs at less cost than any wireless blog. Period.
DailyWireless readers skew towards a highly prized group of technologists and decision makers. We track and contextualize telecommunications news and trends, providing nuanced, objective coverage in a jargon-free style. The website is updated constantly and features over 7,500, in-depth articles. Quantcast has some demographics, although we wouldn’t swear to their accuracy since we don’t understand where they got their data.
Using stats generated by Google Analytics, DailyWireless.org averages around 100,000 page views monthly (stats available on request).
Page views on DailyWireless may vary between 70,000/month to 130,000/month but, for simplicity’s sake, we calculate all monthly advertising on a flat 100K rate/month. If the monthly exposures do not meet the monthly minimum of 70K, we will extend exposure time until they do. Advertising rates generally use a cost-per-thousand (CPM). For example 100,000 impressions for a large banner could be figured as 100 x $12, or $1,200.
Banner advertising on DailyWireless costs $3-$12 CPM (with a big 3 month discount). CPMs cost twice as much on similar sites with just one third the linger time of DailyWireless. We lowered your cost and created a simpler flat-rate — without click fraud worries.
DailyWireless.org easily wins a Google Fight with Wifinetnews and has higher Technorati authority and rank.
DailyWireless.org currently offers a variety of choices for advertisers. Note, these rates have been recently refined to allow banners ads on all pages as well as front-page only placement.
- Premium Top Spot Horizontal Banner (ALL PAGES) - $25 CPM. We offer one full size horizontal banner (640×100 pixels, 60K max), that appears on ALL pages, with a typical 100K page views/month, for $2500 per month. It is ABOVE the fold, ABOVE the first story, and ABOVE EVERY individual story. A significant discount ($21 CPM) is offered for three months exposure $2100/3 months ($6300).
- Premium Skyscraper, Top Spot (ALL PAGES) - $18 CPM. One, 180 pixels by 360 pixel tall skyscrapper appears on ALL pages on the right column. It is seen ABOVE THE FOLD on EVERY story and on the front page, on the right column. It costs $1800 per month. A significant discount ($12 CPM) is offered for three months exposure or $1200/3 months ($3,600).
- Medium Skyscraper, Top Spot (ALL PAGES) - $15 CPM. One, 180 pixel by 200 pixel box replaces the calendar, on the extreme upper right. It is seen ABOVE THE FOLD on EVERY story, on the right column, appearing on the very top of the page. It costs $1500 per month. A significant discount ($10 CPM) is offered for three months exposure or $1000/3 months ($3,000).
- Premium Horizontal Banner (ALL PAGES) - $15 CPM. We offer one full size horizontal banner (550×100 pixels, 50K max), that appears on ALL pages, with a typical 100K page views/month, or $1500 per month. It is BELOW the fold, after the first story, and at the BOTTOM of EVERY individual story. A significant discount ($10 CPM) is offered for three months exposure $1000/3 months ($3,000).
- Regular “skyscrapper” (ALL PAGES) - $10 CPM. Another 180 pixels by 360 pixel tall skyscrapper will also be seen by EVERY visitor to DailyWireless, but below the fold on ALL pages. Located underneath the AdSense block, it receives a typical 100K page views/month, and costs $1000 per month. A significant discount ($8 CPM) is offered for three months exposure or $800/3 months ($2,400).
- Medium Box, 200 x 120 box (ALL PAGES) - $6 CPM. A 200 x 120 pixel ad on the right on ALL pages. A $4 CPM is offered for three months. These appear on the right-hand column, beneath the video block. They cost $600/month or $400×3 months ($1,200).
- Small Bottom Box, 160 x 80 (ALL PAGES) - $4 CPM. A 160 x 80 pixel ad on the right on ALL pages. Costs $400/month or $300×3 months ($900). A $3 CPM for three months. A maximum size of 15K, in jpg, gif or flash.
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Advertising Appears ON ALL PAGES:
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Here are the specs:
1. Large Horizontal banners (640×100 and 550×100 pixels) cost ($2500/1500 per month or $2100 or 1000×3 months). The more expensive one is ABOVE every story. The cheaper one is BELOW every story. It gets 2-3 more impressions because it is seen on all pages. A maximum size of 60/50K, in jpg, gif or flash.
The Premium Horizontal banner (only one is available) is $2500 or $2100×3 months, and appears ABOVE EVERY STORY.
The Premium Horizontal banner (only one is available) is $1500 or $1000×3 months, and appears BELOW every story. It is seen on all pages.
2. Large Skyscraper (ALL PAGES). All skyscrapper banners (180 pixels by 360 pixels tall) appear on EVERY Dailywireless page (on the right column). Two are available — one above the fold and one below the fold.
The Premium Skyscraper is unique in that it is seen ABOVE THE FOLD on ALL STORIES as well as the front page.
The Premium vertical Skyscraper costs $1800 per month, or $1200×3 months ($3,600).
A lower skyscraper position (below the fold, but on ALL stories), costs $1000 per month or $800×3 months. ($2,400).
3. Premium Top Spot (ALL PAGES). Smaller than a vertical Skyscraper, this 180 pixel by 200 pixel horizontal box appears on the very top of the page (replacing the calendar). It appears ABOVE THE FOLD on EVERY story (on the right column) and costs $1500 per month. A significant discount ($10 CPM) is offered for three months exposure or $1000/3 months ($3,000).
The Premium Top Spot replaces the calendar on the extreme top, right. It is seen ABOVE THE FOLD on ALL STORIES as well as the front page and costs $1000/3 months ($3,000).
4. A Right Column Box (200 x 120 pixels) on the right column costs $600/month ($400/mo, with 3 month run). It appears on ALL DailyWireless pages. A maximum size of 25K, in jpg, gif or flash.
5. The Bottom Box on the right column costs $400/month ($300/mo with 3 month run). A maximum size of 15K, in jpg, gif or flash.
We prefer to began advertising on the first of the month, but other arrangements may be made. Payment needs to be received before advertising begins.
DailyWireless.org delivers THE MOST impressions AND THE CHEAPEST CPM of all our competitors. Check today’s Alexa comparison. DailyWireless.org is the hands-down winner.
(1) WiFiNetNews, with fewer viewers, has a CPM of $20, about double our rates:
(http://advertisers.federatedmedia.net/plan.php?site=wifinetnews);
160 x 600 - (Wide Skyscraper) - $20 CPM
300 x 250 - (Medium Rectangle) - $20 CPM
125 x 125 - (Square Button) - $10 CPM
(2) MuniWireless, with half to one third the readers, charges twice as much:
(http://www.muniwireless.com/reports/docs/mediakitfiles/mw_muniwireless_com.pdf)
Half Banner - $2,000/30 Days
Large Rectangle - $1,800/30 Days
Small Square - $800/30 Days
(3) MobileCrunch, with fewer viewers, charges more than twice as much: (http://advertisers.federatedmedia.net/plan.php?site=mobilecrunch)
Full Banner (468 x 60) — $20 CPM
Wide Skyscrapper (160 x 600) — $30 CPM
(4) RCRNews.com, somewhat better pageviews than DailyWireless, charges five times as much: (http://www.rcrnews.com/assets/pdf/Online2.pdf)
Large Banner ROP (728 x 90) - $5,600/30 Days
Box on Side (180 x 150) - $3,300-4,650/30 Days
Logo Button (60 x 160) - $1,650/30 Days
(5) WirelessWeek.com, with fewer pageviews than DailyWireless, charges five times as much:
(http://www.wirelessweek.com/uploadedFiles/WW/Media_Kit/2007_ElectronicRates(1).pdf)
Leaderboards (728 x 90) - $7,370/30 Days
Banners (468 x 60) - $4,430/30 Days
Large Button (125 x 125) - $3,140/30 Days
(6) WiMax.com, with fewer pageviews than DailyWireless, charges twice as much:
(api.ning.com/files/–dUtXK18D8arghdJM4ejtRUuRwiC7w4AnJplgF3DXE_/WiMaxcomAdvertisingMediaKit.pdf)
Leaderboards (468 x 60) - $3,000/30 Days
Skyscraper (120 x 600) - $2,000/30 Days
Large Button (60 x 120) - $500/30 Days
Compare them all to DailyWireless.org:
Large Banner (550 x 100) — $10 CPM — $1000/30 Days
Above the Fold Skyscrapper (180 x 360) — $12 CPM — $1200/30 Days
Right Column Box (100 x 200) — $4 CPM — $400/30 Days
We deliver more targeted viewers and charge less.
In summary, DailyWireless.org offers the best ad rates in the business, the most impressions for your wireless advertising, the longest linger times in the business, a no-hastle advertising policy, and a first rate editorial package read by opinion leaders. We won’t sell email lists or offer pay-per-posts. We deliver results.
Make your advertising dollars count. Advertising on DailyWireless is simple and direct. It’s more cost/effective than any alternative.
- Sam Churchill
(schurchill AT gmail.com)
(503) 228-6459
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