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Archive for the 'Market Metrics' Category

Olympic Marketing Metrix

Posted by Sam Churchill on July 7th, 2008

NBC Universal plans to use its coverage of the Beijing Olympic Games to launch a new system for measuring viewership across an array of different media, including video-on-demand, cellphones and the Web, as well as traditional television, reports the Wall Street Journal.
NBC hopes the new system — which will be offered to advertisers at the [...]

India: Growth and Consolidation

Posted by Sam Churchill on July 3rd, 2008

Industry watcher Gartner predicts India’s wireless market penetration will rise from nearly 20 percent now to over 60 percent by 2012. According to industry associations, India has 272 million wireless subscribers, of which 205 million are GSM subscribers, reports EE Times.
They predict Indian wireless subscribers will grow at a compound annual rate of 21 [...]

Blue Sky for Satellite Broadband?

Posted by Sam Churchill on June 24th, 2008

Northern Sky Research, a satellite analyst firm, expects satellite broadband users in North America will break the one million mark in late 2008 or early 2009. About 1.25 million Americans will use satellite broadband in their homes and small businesses by 2011, up from 600,000 last year, according to Pike & Fischer while global [...]

Nokia + Symbian: Open, Open, Open

Posted by Sam Churchill on June 24th, 2008

Symbian (wikipedia), the market leading operating system for mobile phones, celebrated its ten year anniversary today — with a bang. Nokia, the world’s largest cellphone company, plans to acquire the 52 per cent of Symbian it doesn’t already own and make the platform open source.
“Our vision is to become the most widely used software [...]

Smartphone OS: The Linux Challenge

Posted by Sam Churchill on June 3rd, 2008

Incumbent smartphone OS software vendors such as Symbian and Windows Mobile and BlackBerry OS will soon face a serious challenge from Linux consortia, says ABI Research.
The LiMo Foundation (with Verizon support) and the Open Handset Alliance (with Google support), are serious alternatives, says ABI.

“By 2013, we expect that Linux will take 23% of the smartphone [...]

Broadband Wireless Saves Money: CTIA

Posted by Sam Churchill on May 29th, 2008

Being able to access the Internet on-the-go is expected to generate $860 billion in additional gross domestic product in the next decade due to productivity gains, according to the report entitled “The Increasing Important Impact of Wireless Broadband Technology and Services on the U.S. Economy” (PDF), from the CTIA (Cellular Telecommunications Industry Association).

According to the [...]

CraigsList Top Smartphone Destination

Posted by Sam Churchill on May 21st, 2008

Smartphone users spend an average of four hours and thirty-eight minutes per month browsing the mobile Web in the United States and two and a half hours per month in Britain, reports mobile research firm M:Metrics. Social networking and Internet commerce are among the biggest draws.
According to March data, active mobile Web users in the [...]

Windows Mobile to Dominate?

Posted by Sam Churchill on May 16th, 2008

Microsoft expects sales of its Windows Mobile platform products will account for 40% of the global smartphone market in fiscal 2012 (July 2011-June 2012), according to Eddie Wu, managing director of Microsoft ODM embedded devices, Asia, Daniel Shen and Steve Shen report for DigiTimes.
“Microsoft currently focuses its efforts on promoting the Windows Mobile 6.1 operating [...]

Verizon Joins Android Rival

Posted by Sam Churchill on May 14th, 2008

The LiMo Foundation, Android’s chief competitor in the mobile open-source community, today announced eight new members, including Verizon Wireless, along with leading South Korean network operator SK Telecom and Mozilla Corp., parent of the Firefox Web browser.
Like Google’s Open Handset Alliance, which promotes the Android platform, LiMo is a global consortium of mobile communications firms [...]

European 2.5 GHz Auctions & the Global Market

Posted by Sam Churchill on May 9th, 2008

Sweden has concluded their auction of 2.6 GHz spectrum by the National Post and Telecom Agency (PTS). Auctioning 190 MHz in the in the 2.6 GHz band raised a total of SEK 2.1 billion (USD 346 million).
Five companies won licenses. Intel Capital acquired one block of 50 MHz TDD spectrum for USD 26.2 million. [...]