Softcard (formerly Isis), a mobile payment system that competes with Apple Pay and Google Wallet, announced today that it is accepted at more than 14,000 McDonald’s locations around the country beginning today. Smartphone owners can make NFC-based mobile payments at the register and the drive-thru at all McDonald’s restaurants. McDonald’s will also accept Apple Pay.
Last month, Subway also announced a partnership with Softcard to support mobile payments.
Softcard is free to download and is compatible with more than 80 Android handsets sold by AT&T, T-Mobile, and Verizon Wireless. Softcard combines payments, offers and loyalty in one app. Softcard uses the EMV Contactless specification and SmartTap technology to enable payments, offers and loyalty redemption through one tap.
Apple Pay saw more than one million card activations within 72 hours of launch, reports NFC World, and is already the leading NFC payments player in the US, according to Apple CEO Tim Cook. Cook outlined future growth plans for the service at the WS Journal D Live conference this week, including a potential partnership with Chinese ecommerce giant Alibaba.
US pharmacy chains Rite Aid and CVS plan to launch their own CurrentC mobile payment service in 2015, and have stopped accepting NFC payments, blocking mobile payments services like Apple Pay, Google Wallet and Softcard.
Unfortunately, CurrentC is now warning people that hackers have already swiped some of the beta tester’s email addresses.
Mobile proximity payments have to date proven lacklustre despite the hundreds of millions spent on developing these platforms. But loyalty rewards and benefits of the digital wallet is now seen by many as potentially the killer app that will help to finally ignite the long simmering mobile proximity payment market.
Ovum’s research indicates that 53% of consumers globally report they’ve either used or are interested in redeeming offers and coupons with their handsets, while 44% have used or are interested using their mobile device to pay for things in store and restaurants, explains Gilles Ubaghs, Senior Analyst, Financial Services Technology at Ovum.