Vehicle-to-Vehicle Network Proposed for United States

The National Highway Traffic Safety Administration (NHTSA) is seeking input about a possible federal standard for vehicle-to-vehicle (V2V) communications, which would let cars automatically exchange information, such as whether they’re close to each other.

On Monday, the NHTSA published a research report and issued an advance notice of proposed rulemaking (ANPRM) in hopes of collecting a lot of feedback before issuing a full NPRM in 2016.

Transportation Secretary Anthony Foxx said the technology holds the potential to significantly reduce crashes, injuries and deaths on the nation’s streets and highways.

Vehicle-to-vehicle (V2V) communications utilizes a wireless network where automobiles send messages to each other. Traffic signals or other stationary devices are called V2I, or vehicle to infrastructure.

A transponder would continually transmit the vehicle’s position, heading, speed and other information 10 times per second in all directions. It has a range around 1000 feet or about 10 seconds at highway speeds.

Vehicle-to-vehicle communications uses dedicated short-range communications (DSRC), using the 5.9GHz band, which is close to the new, higher power 5 GHz WiFi band authorized by the FCC. Proposed FCC rules would increase power for the U-NII-3 band–5.725-5.850 MHz, but it is drawing heavy criticism from highway advocates and wireless ISPs. The highway administration is concerned about possible DSRC interference from more powerful outdoor WiFi in the adjacent 5 GHz band.

The Association of Global Automakers has expressed concerns about more power in the adjacent 5 GHz WiFi band.

The TIA believes that the FCC acted correctly to promote use of the 5 GHz band by unlicensed devices, including allowing operations up to 5850 MHz which is adjacent to the automakers’ DSRC / U-NII-4 spectrum (5850-5925 MHz)

V2V would be a mesh network, meaning every node (car, smart traffic signal, etc.) could send, capture and retransmit signals. Five to 10 hops on the network would gather traffic conditions a mile ahead. That’s enough time for even the most distracted driver to take his foot off the gas. On the first cars, V2V warnings might come to the driver as an alert, perhaps a red light that flashes in the instrument panel, or an amber then red alert for escalating problems.

The intelligent highway communications network (using the 5.9 GHz band) is not directly connected to a car’s infotainment system which uses Bluetooth, WiFi and 4G commercial networks for passenger entertainment.

Five years ago infotainment ranked 27th on a list of features most cars shopper wanted. Now it’s in the top five.

According to research firm Analysys Mason, 11.5 million connected cars will ship this year, growing to around 170 million in 2023. General Motors’ OnStar service currently has 6 million customers. Worldwide sales of HUD-equipped cars will increase from 1.2 million units in 2012 to 9.1 million in 2020.

Here’s My Proposal for self-driving cars in Portland. See Dailywireless stories on Vehicle to Vehicle Communications: Moving Forward?, FCC Moves to Add 195 MHz to Unlicensed 5 GHz band, World Congress on Talking Cars, and 5.9 GHz Hits the Road, Inside Google’s Driverless Car, Driverless Cars Rolling Out in UK, Autonet Does Control and Diagnostic Apps, Verizon Forms Connected Car Venture, Automotive Telematics Goes 4G, Ford Lowers SYNC Costs, Google’s Driverless Car Explained, World Congress on Talking Cars, Connected Car Conference

Internet of Things: Divided or United?

Intel, Broadcom, Samsung, Dell, Atmel and others have joined forces to launch the Open Interconnect Consortium (OIC), an organization that will set standards for connecting billions of household gadgets and appliances. OIC intends to initially target the smart home and office.

The Internet of Things (IoT), aka Machine to Machine (M2M) or the Internet of Everything (IoE) adds internet connectivity to the billions of devices that are now ubiquitous in our environment. Some M2M applications will deliver and process information in real time, or near-real-time, while other nodes will have to be extremely low-power or self-powered.

The intention of the OIC is to create specifications for interoperability. It will encapsulate various wireless standards to enable secure device discovery and connectivity across different devices.

“Our goal in founding this new consortium is to solve the challenge of interoperable connectivity for the Internet of Things without tying the ecosystem to one company’s solution,” said Intel corporate vice president and general manager of Software and Services Group Doug Fisher.

But the OIC is not the only consortium to focus on the Internet of Things, notes Forbes.

Microsoft, Haier, LG Electronics, Panasonic, Qualcomm, Sharp, and others announced the AllSeen Alliance in December, which now has a total of 51 members. The organizations involved in AllSeen will work off of Qualcomm’s AllJoyn open source project initially.

OIC said it will share specifications and code with other groups to establish a common Internet of Things interface. The OIC added that its platform will emphasize security and authentication.

Apple and Google, two of the biggest players in the Internet of Things market, may go their own way.

This year, Google acquired smart thermostat company Nest for $3.2 billion and WiFi-enabled camera company Dropcam for $555 million. Last week, Google announced it partnered with Mercedes-Benz, Whirlpool and light bulb maker LIFX to integrate their products with Google’s Nest. The Nest thermostat will turn your heat up and LIFX will turn your lights on when your Jawbone wristband detects that you’re awake.

Last month at WWDC, Apple announced a new smart home framework called HomeKit, which can be used for controlling connected devices inside of a user’s home. Apple’s connected car infotainment system is called CarPlay.

Today, Ubiquiti Networks is launching electrical outlets with remote switching (over Wi-Fi) and energy monitoring. The in-wall design allows users to replace existing wall outlets and light switches/dimmers. Unlike traditional switches, the light switches come with touch panels which can be controlled via Wi-Fi for energy monitoring.

IDC expects the installed base of the Internet of Things will be approximately 212 billion “things” globally by 2020. This is expected to include 30.1 billion installed “connected (autonomous) things” in 2020.

Hotspot Does Active and Passive RFID

Barcoding and AeroScout have partnered to deliver a hybrid RFID solution that combines passive and active RFID. By merging the best features of both active and passive radio frequency identification, AeroScout says their system creates one, unified solution for tracking assets.

  • Active RFID from AeroScout use AeroScout’s Wi-Fi-based, active RFID tags. They transmit signals to standard wireless access points via their own internal power supply. Active RFID technology is used for real-time location tracking of high-value and high-impact mobile assets.
  • Passive RFID from Barcoding collects and transmits the same location and status information as active RFID, but rely on readers to pick up their signal and to supply the power. Passive RFID is used for tracking a high volume of lower-cost items that exist within an area where chokepoint/gateway detection is sufficient.

AeroScout’s MobileView software collects and aggregates the real-time data from active and passive RFID technologies to determine the asset’s location, condition and status.

Barcoding and AeroScout will showcase their RFID solutions at Modex 2014, to be held March 17-20, at the Georgia World Congress Center in Atlanta. Many announcements and products are expected this week and a free MODEX 2014 mobile app is available.

NFC at MWC 2014

The NFC Experience, exhibited a new services and NFC-enabled devices at Mobile World Congress this week. Near Field Communications was featured in many new products including phones, readers and services.

NFC enables contactless financial transactions and data exchange over a very short range. Communication is also possible between an NFC device and an unpowered NFC chip, called a “tag”.

Some 65 NFC-enabled digital Tap-n-Go Points were located around Fira Gran Via by Korean operator KT. The NFC Media Poles deliver a range of information services to visitors at the tap of an NFC phone, including films, coupons, tickets, music and advertisements.

The NFC Badge was available for Android 4.0+ and Windows Phone 8 operating systems, and iPhones using the Incipio Cashwrap NFC-enabled case.

Ten thousand attendees utilised the NFC Badge and nearly 51,000 NFC transactions were made across Fira Gran Via. Building on the success of the NFC Badge in 2013, customers of Bouygues Telecom, Bharti Airtel, Dialog, Etisalat, KT Corp., Orange, Tata and Telstra were able to further streamline their entry to Mobile World Congress by participating in a trial using their mobile operator credentials to confirm their identity.

The GSMA today reported that more than 85,000 visitors from 201 countries attended the 2014 Mobile World Congress, up by 18% over 2013, setting another new record for the mobile industry’s premier event.

iBeacons Come to Grocery Stores

Bluetooth LE ibeacons will be installed at the entry of over 200 Safeway and Giant Eagle grocery stores in Seattle, San Francisco and Cleveland, and more after that.

iBeacons are small round devices slightly larger than a quarter that contain a Bluetooth 4.0 Low Energy radio. The devices send out short-range messages to smartphones like Apple’s iPhone and newer Android devices. Apps like inMarket will trigger a variety of different behaviors.

The primary goal is to reach shoppers who they know are walking in or near a store. Apple added support for iBeacons with its iOS 7 software release last year and has its own iBeacons running in many of its own retail stores.

iBeacons and other similar Bluetooth LE beacons works by using Bluetooth low energy Proximity sensing to transmit a Universally unique identifier. It can trigger an action on the device such as a Check-in on social media. They are hyper-local, pinpointing location to within a few feet, work indoors and consume very little power.

Qualcomm today announced that its Gimbal proximity beacons are now commercially available in two models, and accurate down to one foot and work indoors and outdoors.

Series 10 beacons have a battery life of many months or up to a year; Series 20 beacons have a battery life of 1-3 years. Series 10 beacons are available for as little as $5 each and Series 20 beacons are available for as little as $10 each.

inMarket CEO and co-founder Todd DiPaola says their case studies involving partners like Coca-Cola, Procter & Gamble and others that show an immense difference in effectiveness between offerings that are made to consumers right in the store vs. at home or elsewhere.

In-app mobile adspend will reach $16.9 billion by 2018, up from $3.5 billion last year, a new report from Juniper Research has found. According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising.

Senate Report on Data Brokers: Exploitative

A Senate committee released a report this week (pdf) that said data brokers, the companies that trade in consumer data, are taking advantage of credit-challenged people, using big data to craft exploitative scams.

“The disclosures about U.S. intelligence activities over the past few months have sparked a very public debate in this country about what kinds of information the government should be gathering, and how we protect the privacy of Americans who have done nothing wrong,” said Chairman John (Jay) Rockefeller.

These days, data brokers don’t just know our address, our income level, and maybe our political affiliation. They have collected thousands of data points about each one of us, said the report:

  • They know if you have diabetes or suffer from depression;
  • They know if you smoke cigarettes;
  • They know your reading habits;
  • They know how much you and your family members weigh;
  • And they may even know how many whiskey drinks you have consumed in the last 30 days.

Like the pieces of a mosaic, data brokers combine data points like these into startlingly detailed and intimate profiles of American consumers. Under current laws, we have no right to see these pictures of ourselves that these companies have created.

Companies covered in the report include well-known firms, like Datalogix and Acxiom, as well as credit reporting companies that also trade in consumer data, like Experian and TransUnion.

The Senate committee set out to answer four questions: what data is collected, how specific it is, how it’s collected, and how it’s used. The companies stonewalled the Senate committee on substantial answers to the latter two.

The report harkens back repeatedly to the good old days of data collection, when many of the same companies queried used demographic information like zip codes to help marketers figure out where to send catalogs, notes ArsTechnica.

The business of spying on Internet users so that the information can be sold to advertisers is one of the fastest-growing businesses today, explains Fresh Air.

Julia Angwin (twitter) recently led a team of reporters from The Wall Street Journal in analyzing the tracking software and discovered that nearly all of the most commonly visited websites gather information in real time about the behavior of online users. Visiting the top 50 internet websites resulted in more than 3,000 cookies embedded into a “clean” computer. Wikipedia had no cookies. had the most, with over 250 attached to their computer on a single visit.

The multi-billion dollar data mining industry is taking target marketing into a New Frontier. Every time you swipe a rewards card at a store, that data goes somewhere to get analyzed. Marketplace’s Stacey Vanek-Smith takes a look and visits a data mining company.

Location data has long been seen as the key to increasing mobile advertising spending, which hovered at $4.06 billion in 2012, according to eMarketer. eMarketer expects US mobile ad spending to reach $7.19 billion in 2013 and nearly $21 billion by 2016.

Mobile is expected to reach an 11% share of total US ad spending by 2016—when it will overtake radio but still be below print (combining magazines and newspapers).

Related Dailywireless articles include Behavioral Advertising, Advertisers Link Phones to More Devices, Behavioral Targeting: Kill/Capture, Behavioral Advertising Opt Out, NSA Stores Social MetaData on US Persons, Phone Companies Sell Subscriber Data