EE, the UK’s largest mobile operator, with 775,000 subs, is moving into TV services, providing on-demand audio and video. EE has launched its own TV service, offering live and recorded content which can be viewed on TVs, mobile devices and tablets via a set-top box. EE, formerly Everything Everywhere, is a 50:50 joint venture between Deutsche Telekom and Orange.
Their smart TV box is said to be worth £300 but will be free for all EE mobile customers who sign up to an EE Broadband (landline) plan. The EE TV app enables smartphones to be used as remotes for controlling content broadcast from the TV box.
The EE television service will offer 70 Freeview channels, a 24-hour replay service and extra on-demand and catch-up TV channels, including BBC iPlayer, YouTube, Demand 5, Daily Motion and Wuaki.tv. The set-top box contains a one terabyte (TB) hard disk, which the firm said could store up to 25 days worth of standard definition content and five days worth of high-definition shows.
“Today we’re taking EE somewhere completely new. We’re going to introduce EE TV, a personal TV that puts mobile at heart of the home TV experience,” EE CEO Olaf Swantee said.
The service will be free with EE’s home broadband and landline packages, but will cost from £9.95 per month for EE mobile customers. The replay and recording features help in differentiating it from similar offerings by BT or Netflix. Vodafone has also been pursuing a similar quadplay strategy in other European markets.
The launch of the service brings EE into competition with the likes of Virgin Media and BT, which will reportedly launch consumer mobile services in the first quarter of the next year.
BT’s plan is to undercut mobile operators by enabling calls and data use via its 5.4 million wifi hotspots instead of 4G networks. BT also bought a ton of 2.6 GHz spectrum in the UK’s auction last year, as did Vodafone and EE.
Some 13 years ago, BT spun off their cellular holdings to O2. BT is now expected to entice customers by offering full packages covering broadband, TV, mobile and fixed line phone services using its 2.6 GHz frequency, and re-enter the consumer mobile market.
EE TV tech specs
- 4 HD (high definition) tuners – DVB (digital video broadcasting) – T2
- 1 terabyte hard drive
- Dual-band WiFi (2.4/5 gigahertz)
- 1 gigabit per second ethernet
- Latest Broadcom processor (3000 DMIPS)
- Full home broadband TV support
The EE television service allows users to watch different programmes on a TV and up to three smartphones or tablets at the same time via a set-top box. It also provides the option to record four programmes simultaneously, with the set-top box having a 1TB capacity. EE TV is free with EE’s home broadband and landline packages which start at £9.95 per month for EE mobile customers, who will receive an increased data allowance to support the service.
There are plans to enable the EE TV service on EE’s 4G network in the future, with video content already accounting for more than half of the data traffic on EE’s 4G network.
Olaf Swantee, the CEO of EE, said that as the UK’s largest and fastest network, EE has “unrivalled insight into people’s changing viewing habits”, which helped it to create “a service that has mobile at its heart, and makes the TV experience more personal than ever before”.
The launch of the service brings EE into competition with the likes of Virgin Media, Vodafone and BT.
The UK has decided to break the 190 MHz-wide band of 2.6 GHz frequencies into two groups, 140 MHz of paired frequencies and 50 MHz of unpaired.
United Kingdom has a total of 80 million subscribers, with a 130.55% penetration rate. Mobile operators in the UK include:
French upstart telecommunications company Iliad, which is known as “Free Mobile” in France, made an initial offer for T-Mobile US, which was rejected. It is broadly expected to have another go at T-Mobile US, shortly.
Iliad’s French operator Free Mobile, launched in 2012, built their own 2.6 GHz network to cover at least 25% of the French population. Free is now the second largest ISP in the country.
Free offers 20 GB/mo 4G service along with unlimited voice and messaging for $US27/month. The Freebox Revolution router, which delivers a triple play of broadband, TV and landline telephone calls to Iliad’s 6 million subscribers.
More than 8 million consumers flocked to Free Mobile as Orange and France’s two other wireless operators, Vivendi’s SFR and Bouygues suffered steep declines in sales. In April, Vivendi vacated the market altogether by selling SFR to Luxembourg-based Altice in a deal valued at 17 billion euros, reports Bloomberg.
Could any Comcast, Google, Netflix or Amazon launch a quad-play start-up in the United States and blow up mobile, broadband and cable in one shot? I’ll take you there.
First you’d need a chunk of 600 MHz (for voice and mobile data), a chunk of 2.6 GHz, and then some 5 GHz (free) WiFi spectrum. Dish, Google and CBS would be a good partnership. Billboards and street furniture could be the infrastructure to hang it on.
How hard could it be. AT&T plans to buy one 10 x 10 block at 600 Mhz for $9 billion. Add 40MHz at 2.6GHz for $1.5 billion and $6 billion for infrastructure. And you’re done.
Will mobile ad revenue make wireless a practical option for greenfield operators like Google? Who knows. Somebody is running the numbers.
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