KGI Securities says the product highlight of Apple’s Worldwide Developers Conference (WWDC), which kicks off on June 10, will be the introduction of new models of the company’s MacBook Pro and MacBook Air based on Intel’s latest Haswell processors.
Analyst Ming-Chi Kuo believes that continued strength of non-Retina MacBook Pro models, particularly the 13-inch line, have led Apple to continue producing the non-Retina lineup for the time being.
Contrary to our previous projection, we now think Apple will continue to make the MacBook Pro alongside the MacBook Air and Retina MacBook Pro because the 13” MacBook Pro remains the most popular product in the MacBook line. Also, there is still demand in emerging markets, where Internet penetration isn’t advanced, for optical disk drives.
Intel’s fourth-generation core processor, “Haswell” will arrive on June 3 at at Computex in Taiwan. Haswell is mostly about better battery life and, to a lesser extent, about improved graphics performance, says C/Net.
Intel’s earlier Ivy Bridge in Microsoft’s Surface Pro handily outperformed any ARM chip. Haswell will improve graphics performance and make full-blown tablets and convertibles running OS-X and Windows 8 both practical and likely. The MacBook Pro has been declared ‘best-performing’ Windows laptop.
The first Haswell processors are expected to be the quad-core variety aimed at high-end laptops, but mainstream 13-inch and 14-inch laptops are expected to gain from Haswell’s improved power efficiency.